Case Study 7
Digitalvation (Sep 24) - Business Model & GTM Strategy
Problem
Founder of Digitalvation, a professional services SME, needed to redefine/rebuild their value proposition and 3 year commercial growth plan. Also wanted to understand the impact of AI on their business (SWOT).
Action
➡ Re-evaluating the value proposition by taking a resource-based view of the business
➡ Profitability & Competitive Advantage (industry vs business unit effects)
➡ Assessment of the existing Business Model
➡ Understanding the implications of AI / AI Agents on the Business Model
➡ Redesigning the Value Proposition to be AI-first
➡ Consider how innovations might influence a change in competitive positioning
➡ Ideal Blue Ocean Strategy when competitors are investing heavily in AI
Impact
As a result the business has pivoted their entire business model around AI, due to the acute disruption and opportunity the existing proposition faced.
Two new commercial propositions have been designed and launched which you can see here.
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Mat Hasker
Founder at Digitalvation
“As a small business owner who has experienced year on year growth in the technology sector since our establishment in 2020, I approached Cal to find out how viable our current business model is and if our three year business plan was realistic. With his wealth of experience in business, technology and AI, he was able to identify the strengths, weaknesses and crucially the opportunities that we simply were not aware of. Through his work and his well constructed and informed final report, we have essentially reworked our business proposition. As a result, we have a much clearer view of our potential growth and future expectations of the market. Highly recommended, thanks Cal.”
