Startups, Scale-ups & Mid-Market

Startups / Scale-ups:

  • Specialise in guiding founders / management teams in writing Growth & Innovation Strategy

  • Understand relationship between Commercial Strategy & AI threats / opportunities

  • Case Study 2 - in 2023 worked with CEO & Founder of Spruce to write the Growth Strategy for a fundraising deck and explain the commercial potential of Data & AI.

  • Case Study 5 - in 2024 worked with the Founder of VeritIQ to write an Investment Memorandum which led to SEIS funding

  • Case Study 7 - in 2024 worked with the Founder of Digitalvation to reposition his business model and go-to-market strategy

Mid-Market:

  • Provide inspiration / challenge to management teams looking for Growth / Innovation opportunities and areas within the business that could benefit from AI-related efficiencies

  • Work closely with CEO, CFO, CTO to explore the intersection of these areas

  • Guidance on external trends impacting the existing business model

  • Case Study 3 - in 2024 led two freelancers to deliver a two week Growth Strategy & Roadmap project for PHMG. Deliverable was presented to the Board and heavily influenced Strategic direction of the business.

Value Proposition

£ Day Rate / Equity

Growth & Innovation Strategy

Two week project

  • - Market Research & Analysis (assisted by safe use of AI tools)

    - Review of internal documentation (e.g. Revenue projections, Strategy decks, AI / Innovation plans)

    - Collaborate with CXOs and relevant members of the organisation to understand history and strategic thinking

  • 1. What can we improve when it comes to Growth & Innovation? What are we getting wrong?

    2. What are the challenges and opportunities for AI / Generative AI?

    3. Are we operationally set up to succeed?

    4. What are we not thinking about and what growth initiatives should we set up to address this?

  • 10-15 page written document (MS Word format)

Example Deliverable

Joseph Saxby (CEO & Founder)

“Cal really helped open my eyes to the many areas of potential growth and disruption that my business will face over the coming decade. I worked with Cal to craft this commercial narrative into a fundraising deck that was easy to understand for potential investors.

The growth trajectory of my sector is dependent on a number of commercial and operational headwinds. Cal helped me neatly map these to a few key areas. Firstly, the relevance of digital flywheel, data as a defensive moat and AI-first marketplaces to the market size and growth challenge. Secondly, the relevance of Data & AI to the customer conversion problem.

I am very grateful for Cal’s perspective on the future of the sector and how he translated this into short-term fundraising needs.”