I started my career with Capgemini Consulting and was promoted 6 months early from the graduate scheme due to exceptional performance. This experience equipped me with fundamental management consulting frameworks and skills. I also learnt how organisations needed to adapt to new innovations (i.e. people, process and technology).

Wanting industry experience, I joined the BT Fast Track Leadership Scheme. This allowed me to rotate across the Group, taking on various commercial and strategy leadership roles. When the scheme finished I made TV / Sport my permanent home. I worked with a great team taking this innovative new proposition to market.

I joined Amazon as Senior Vendor Manager - accountable for a £70m P&L (TV & Video business). I grew Amazon TV market segment share in a declining market. A really important experience that helped me to understand that I am more suited to innovation and strategy roles rather than retail. Exposure to a world-class Data Science business.

Joined Iris Worldwide as a Director, sitting on the Consulting Leadership team. Led the European relationship for Starbucks. Given the freedom to deliver some ambitious and innovative data projects. Examples include:

• Starbucks - using location data to understand market share at store level.

• Private Equity Due Diligence - using e-commerce data to assess competitor ticket sales rate and venue utilisation in the UK Cinema Industry.

• Value Retail - implemented a third-party AI solution to optimise website content.

Understanding the potential of AI, I joined Faculty AI as Commercial Principal, and within two years, was promoted to Director. I helped them become one of Europe’s leading applied AI companies and personally delivered £2.5m in sales. I managed teams of consultants, data scientists, and engineers to deliver AI strategy and software projects in Consumer & Private Equity. Examples include:

Moonpig - Led an AI strategy project immediately following the IPO - to build a 3 year AI Strategy & Roadmap.

Pandora - Led this European relationship for 12 months managing a team of 10 delivering ongoing AI software solutions.

ECI Partners / Mobysoft - Led an AI Due Diligence project which led to the investment from ECI Partners into Mobysoft.

Brunswick Group - 4 month Strategy project to assess the potential of AI in critical issues advisory.

ThoughtRiver - Led a groundbreaking NLP project where we built and deployed a customised version of GenBERT to assess the minimum term of legal contracts.

In 2022 Calum joined CHAPTR (a Generative AI Startup & wholly owned subsidiary of HPG) as Director of Strategy. Having spent almost two years writing the growth strategy and helping set the company up I am now an advisor to the business.

I am currently an independent consultant helping Private Equity, portfolio companies and other clients with innovation, strategy and growth.