Case Study 2
Spruce (Nov 23) - Investment Memorandum
Problem
Startup in renewable energy needed help on the relevance of AI (efficiencies and growth) to their commercial plan and overall GTM strategy.
Action / Impact
Collaborated on a strategy paper and investment case which led to a £1m investment.
Joseph Saxby
Founder & CEO at Spruce
“Cal really helped open my eyes to the many areas of potential growth and disruption that my business will face over the coming decade. I worked with Cal to craft this commercial narrative into a fundraising deck that was easy to understand for potential investors.
The growth trajectory of my sector is dependent on a number of commercial and operational headwinds. I am very grateful for Cal’s perspective on the future of the sector.”
